Run Atlanta 404 Day! 5K

Run Atlanta 404 Day 5K is the ultimate kickoff to Atlanta’s 404 Day celebration—a high-energy experience blending fitness, culture, and community. On April 4, we’re taking over Underground Atlanta in the heart of Downtown for a full day featuring a 5K race, 404 Day Parade, health & wellness activations, and a festival-style block party that keeps the vibes going long after the finish line. The race begins and ends at Underground Atlanta and follows a scenic out-and-back route through Downtown and Castleberry Hill, showcasing iconic views of State Farm Arena, Mercedes-Benz Stadium, and the fast-developing Centennial Yards. Most importantly, this celebration is powered by purpose—100 Black Men of Atlanta is the Official Beneficiary of the Run Atlanta 404 Day 5K.  Run Atlanta 404 Day 5KDate: Friday, April 4Location: Underground Atlanta (Downtown Atlanta)Start + Finish: Underground AtlantaMore Info: 404weekend.comPartnership/Sponsorship Inquiries: 404weekend.comOfficial Beneficiary