Gentex Grand Rapids Santa Parade

🎅🎄 What to Expect at the Grand Rapids Santa Parade! 🎄🎅 The magic of the holiday season is coming to downtown Grand Rapids! The Gentex Grand Rapids Santa Parade returns on November 21, bringing festive fun and Christmas cheer to families from across West Michigan. Santa is making the journey all the way from the North Pole to celebrate with us! He’ll arrive at Rosa Parks Circle around 6:30 p.m., just in time to join the City of Grand Rapids for the annual tree lighting ceremony at 6:45 p.m. And that’s just the beginning! This FREE community event will feature: More than 50 festive parade entriesA special visit from SantaA children’s letter-writing station with free USPS delivery to the North PoleFamily-friendly activities following the tree lightingPlenty of holiday magic throughout downtown Bring the whole family, bundle up, and join us as Grand Rapids lights up for the holiday season! 🎄🎅